About Us

About Us

We set out to create a different client experience and way to educate those entrusting us with their business more efficiently as well as redefine the “standard consulting practice” if you will. Consulting in general, on its own may sound appealing or glorious to some, but in reality it is tough, tough work, and even the most experienced people have their challenges. It requires strong commitments internally from one’s own self or team members that will without question, make sacrifices from time to time, just as much as it does externally with clients (or clients to be). The barrier to entry is low, but the climb, to last, is very high.

Often, this business requires taking on projects on with little structure or no defined end-points and sometimes with very limited information, but there is always the clients’ vision or dream backing it. Constructing a solution that can be articulated correctly and managed efficiently to accomplish or produce the desired goals, objectives and deliverables in a highly controlled and time sensitive environment are constant challenges, ones that we do not ever shy away from. To succeed, we have to know the markets, know the science and know the regulations – and all three are continually evolving. We are a team with collective and institutional knowledge that empowers and continually improves how we deliver results and educate our clients. This is what we do best!

Pooling the strengths of our team members in real-time by having a shared vision, and mindset, to move a complex project and client forward is how we achieve more client successes. Intimately understanding the ever-evolving regulations and optimal business strategies is like knowing your ABC’s. Individual industry knowledge and experiences are essential, and so is the delivery and efficiency of service execution, teamwork and looking out for not only the best interest of our client, but ultimately for end consumers and their safety. With all that said, we look forward to learning more about our clients’ goals and how we can earn their business continually, as well as meeting new ones who feel that they are ready to be part of an innovative team rarely found elsewhere. We invest in our people, we subscribe to their long term successes and we aim to change the practice of compliance with every client opportunity.


Brandon Griffin – CEO

Brandon leads Ingredient Identity with a core focus on growth, innovation, team development and guidance for the overall effectiveness of each division and service offering. Over the past 15 years, he has rapidly climbed to executive level sales and management positions and been an angel investor, consultant or appointed board member for numerous prominent manufacturers, laboratories and other innovative start-ups throughout the Pharmaceutical, Biotech, Food and Dietary Supplement industries. Brandon holds a B.Sc. degree in Genetics & Plant Biology from U.C. Berkeley.

Jim Lassiter – COO
Jim oversees all consulting operations with over 40 years experience in Quality Control, Government Affairs and Regulatory Affairs throughout the Pharmaceutical, Dietary Supplement and Natural Product industries for companies and organizations such as Nutrilite (Amway Corp:Access Business Group), Robinson Pharma, Irwin Naturals, Chromadex, AHPA and CRN. He served on numerous industry and trade boards and is a contributing author to several online and print media forums. His work has received notable recognition in trade publications and journals including the Food and Drug Law Institute Update, Natural Products Insider, The Tan Sheet and FDA Weekly. A recognized and respected voice of the industry, Jim frequently offers his insight at various discussion forums, conferences and panels of industry renown experts. Jim holds a M.Sc. in Biochemistry from U.C. Berkeley and an M.B.A. from Pepperdine.

Robert Zega – Regulatory Principal Advisor, Regulatory Guidance Services
As a Regulatory Principal Advisor, Bob brings over 40 years of multi-industry experience to the Ingredient Identity team. He provides clients with direct guidance in virtually all areas of compliance ranging from GRAS and NDI development strategies and submissions to manufacturing and production facility design, quality system optimization, and manufacturing validations. He also has extensive experience in production transition planning/execution, regulatory strategy development, quality and regulatory investigations as well as ingredient/product recall program oversight. Prior to joining Ingredient Identity, Bob was Chair of the Enzyme Technical Association and held senior level executive quality and regulatory positions with DSM, Chr. Hansen, Schering-Plough (now Merck), Phibro Animal Health, Sensient (formally Universal Foods), Tyco International and Honeywell. Bob holds B.Sc. in Chemistry from the College of Science & Engineering, Fairleigh Dickinson University

Sylina Nguyen – Sr. Manager, Regulatory Guidance Services
As the Senior Manager of Regulatory Guidance Services with Ingredient Identity, Sylina is responsible for providing both team leadership, management and direct support for clients in areas such as product development strategy, regulatory applications, claim evaluations and substantiation, regulatory and quality system optimization. She is the point person for conducting manufacturing and laboratory facility GMP audits, the design and development of controlled documentation or process development troubleshooting, as well as providing support to colleagues for any activities involving key regulatory filings. Sylina has a B.Sc. in Neuroscience from U.C. Riverside.

Heidi Isbell – Sr. Regulatory Specialist, Quality Development Services
Heidi is a highly experienced product formulator with specific expertise in manufacturing and corporate development for product conception through product launch and technical support after launch for continued product sales. She provides expertise in analytical research support, pre-clinical study designs, and clinical trial coordination and initiation through papers being published. Heidi holds a B.Sc. in Nutritional Science from Brigham Young University.

Janice Loy – Regulatory Specialist, Marketing Review Services
Janice is a quality control and research scientist with experience in medical device and dietary supplement industries as well as in academic technology transfer. Expertise includes Regulatory submissions, SOP writing, biocompatibility studies, raw materials synthesis, and quality control, Labeling per U.S. FDA and international regulations, Nutrition Facts, Supplement Facts, product registration and technical support. Janice earned her Ph.D. in Chemistry from U.C. Irvine.

Bridget Grim – Regulatory Manager, Quality Development Services
Bridget brings expertise in virtually all areas of Quality Control and Quality Assurance within various prominent ingredient and finished product manufacturers, along with strong product development and formulation skills in the Dietary Supplement industry. Responsibilities include managing processes from product concept through to production, quality system design, manufacturers and distributor facility GMP audits, and troubleshooting overall non-compliance operational matters. Bridget holds a B.Sc. degree in Chemistry from Hobart & William Smith Colleges.

Yen-tso Kuo – Regulatory Specialist, Quality Development Services
Yen’s experience in Quality Assurance and Regulatory Affairs within the contract manufacturing sector of the Dietary Supplement Industry is substantially additive to the QDS team in the areas of Outsourced QA, HACCP compliance, FSMA, GMP Facility Audit Support and Quality System Optimization. Responsibilities include oversight of specification development, test method and analytical data review(s) through troubleshooting non-compliant production matters and qualification of Product Complaints (AER’s and SAER’s). Yen holds a B.Sc. degree in Pharmaceutical Sciences from U.C. Irvine.

Chelsea Drinco – Account Manager, East
Chelsea heads up sales and account management activities associated with the assigned key accounts and East Coast territory in the US. Responsible for organizing, qualifying and managing client opportunities and information using the designated systems, ensure accuracy of project information, manage delivery of deliverables, reports, quotations or other assigned tasks and/or facilitate other requests in a timely and expeditious manner. Chelsea holds a B.Sc. in Applied Nutrition from Cal Poly, San Luis Obispo.

Erin Young – Account Manager, West
Erin heads up sales and account management activities associated with the assigned key accounts and the Northwest territory in the US. Responsible for organizing, qualifying and managing client opportunities and information using the designated systems, ensure accuracy of project information, manage delivery of deliverables, reports, quotations or other assigned tasks and/or facilitate other requests in a timely and expeditious manner. Erin holds an MBA in General Management, and MSc. in Food Science, Cum Laude, from Chapman University.

Jason De Alba – Marketing Associate, Marketing Review Services
Jason heads our Label Remediation Services and is all around responsible for the design and upkeep of Ingredient Identity’s digital media, online marketing and strategic branding efforts. Jason holds two A.A. degrees in Art and Digital Media Design from Santa Ana College, and is currently pursuing his Bachelors.

The remainder of the Ingredient Identity team is comprised of incredibly talented consultants and executives under contract with extensive regulatory and operational experience, which are introduced on specific projects that match their expertise to the needs of the given project.